Aston Martin no longer just wants green to be one of its customers’ favorite body colors. With its new Racing strategy. Green., the brand also intends to make its production cleaner. With, as a highlight, a core range that will become 100% electric in 2030.
When racing cars still sported a color for each country, it was green that characterized British racing cars. This is how the famous “British Racing Green” was born, often associated today with productions from across the Channel. But Racing. Green.it is also the name chosen by Aston Martin to designate its new strategy. A roadmap that aims to “green” the brand in another way, in particular by accelerating its electrification. If we will have to wait until 2024 to see the first Aston Martin plug-in hybrid land, the Valhalla supercar, the first 100% electric model is already planned for 2025. It should be the large GT DB12, replacing the DB11.
TO READ. Manufacturers going 100% electric by 2030 in Europe
Special models faithful to thermal?
As for the abandonment of the thermal, it is scheduled for 2030… even if the Gaydon manufacturer is less unequivocal than its compatriots Bentley and Rolls-Royce on this objective. It is indeed only the heart of the Aston Martin range (aka “core portfolio” in English) which must become 100% electric by this deadline. This therefore leaves the door open for special projects faithful to the gasoline or the hybrid, in the line of the hypercar Valkyrie or the DB5 Goldfinger Continuation. Ironically, our neighbors across the Channel could however find themselves deprived of these “special » : their Prime Minister Boris Johnson wants to ban the sale of new thermal cars in the United Kingdom, five years before the European Union.
TO READ. The United Kingdom sounds the end of thermal cars for 2030
A fairly varied program of measures
But the roadmap of Racing. Green. does not only focus on engines. Carbon neutrality of factories from 2030, use of aluminum produced using renewable energies, introduction of “vegan leather” as an option… To green its image, Aston Martin has also planned many other measures. While working at the same time on gender diversity, with the aim of seeing women hold at least 25% of management positions. It is also Dr. Anne Stevens who will oversee the committee in charge of this Racing.Green strategy.
TO READ. Aston Martin: GTs change names before becoming 100% electric
