The Apple brand today launched a campaign to fight AIDS in Africa. It will last until December 1, the date of World AIDS Day.
The famous American brand Apple announced on Monday the launch of its new campaign for the fight against AIDS in Africa, as part of its collaboration with the association RED.
25 applications in red
Called “Apps for RED”, the campaign is available on the App Store as well as on the home page of the Apple site, from November 24 to December 7. During this period, 25 application icons will be “repainted” in red on the App Store interface. Each sale of these applications will go directly to the Global AIDS Fund of the RED association. Among the applications offered are games angry Birds and Sims or even l Garageband (see full list).
Gifts in the association’s colors
During “Black Friday”, November 28, date of the day of awareness and mobilization against AIDS in the United States, Apple will also pay part of its sales to the RED Fund. Customers will also be rewarded for their purchases with gifts in the association’s colors. These mobilizations mark the eighth year of the collaboration between the association against the fight against AIDS in Africa and the famous computer manufacturer. “Apple isn’t just involved in the fight to end AIDS. They set the bar high by donating over $ 75 million to the Global Fund through their partnership. I couldn’t be more proud to work with them, ”said U2 singer Bono, who helped create the“ Apps for RED ”showcase.
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