The few rebellious deputies who managed to relax the Evin law on alcohol advertising can be satisfied. Less than a week after their feat of arms in the National Assembly during the final vote on the health law, the wine sector received the message five out of five.
“To love wine is also to have a grain of reason”, the communication campaign launched last Sunday by Wine and society, failing to give in finesse, is quite explicit.
But the provocation does not stop there, your daily newspapers report today. As addictologists feared, this campaign is based on consumption benchmarks to defend the idea of moderate use of alcohol: 2 daily drinks maximum for women, 3 for men, 4 on a single occasion, 0 once a week. And these alcoholics drive the point home by specifying that these figures are included in the National Health Nutrition Plan (PNNS) supported by institutional actors.
For the High Authority for Health (HAS), it is downright misappropriation of a medical tool used precisely to fight against the dangers of alcohol.
Clearly, the figures put forward by the alcoholics are “alert thresholds” and not benchmarks for “acceptable consumption”. President of the PNNS, Professor Serge Hercberg goes even further: these “benchmarks” are “obsolete”, he told AFP. For the National Cancer Institute (INCa), the risk of cancer increases from an average consumption of one drink per day.
Finally, these thresholds do not concern vulnerable populations such as young people, pregnant women or the elderly who are nevertheless among the preferred targets of alcohol sellers.
The latter won without forcing the first battle with this campaign. And trumpeted it loud and clear: “The wine lobby has nothing to be ashamed of this approach, we have invested 600,000 euros in it, says in Le Figaro Audrey Bourolleau, General Delegate of Wine and society. France only allocates 5 million per year, or 2% of health expenditure, to prevention against alcohol, and has already been singled out for this! “.
A battle that kills 49,000 people a year.
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