In 2010, while 150,000 people were infected with HIV in France, it is estimated that 50,000 people were infected without knowing it1. The challenge is to encourage everyone to get tested for HIV by emphasizing the benefits of knowing their HIV status.
The campaign is designed to challenge the misconceptions that associate AIDS with death or the end of social life. The aim is to highlight the benefits of screening, on the basis that “to benefit from scientific progress in the field of HIV treatments, you must know your seropositivity”.
Since the 1990s, screening has been a major focus of prevention.
Today, the development of new treatments prompts new thinking, especially since current therapies have a maximum beneficial effect when they are introduced early. If living with HIV remains difficult, medical monitoring has improved and now allows infected people to be treated while having the possibility of preserving social and family life. It is therefore important to encourage screening by involving the entire chain of health professionals as well as the general public.
