After inventing the nicotine patch and developing a wide range of nicotine substitutes in terms of forms, dosages and tastes, Novartis Santé Familiale is strengthening its action to help with smoking cessation with new fun and collective tools to reach the target of Internet users. . They are therefore launching a new game on Facebook: http://apps.facebook.com/arreterdefumer/
At the end of the game, the player has several choices: test their addiction to cigarettes, send their score to a friend or enter the forum for an exchange of experiences on smoking cessation.
“By relying on the spirit of exchange that is at the base of the Facebook concept, the most trendy socialization network on the net, we hope to create communities of Internet users that will make smoking cessation a subject of buzz and a strong and lasting trend ”explains the pharmaceutical group.