In each advertisement, from March 1, 2022, manufacturers must include the vehicle’s CO2 emission category and a promotional message for active and shared mobility. Significant financial penalties are foreseen in the event of non-compliance with this obligation.
As you know that alcohol should be consumed in moderation and that you should avoid eating too much fat, too much salt or too much sugar, you will soon be reminded that active or shared mobility and public transport are essentials. virtuous alternatives to the automobile. This assertion, the formulation of which remains to be known and could vary, will soon be mandatory in all advertising dedicated to passenger vehicles with two, three or four wheels except those designed to be wheelchair accessible. So-called active mobilities are those which require a human driving force. The category of shared mobility includes carpooling and car-sharing.
The category of CO2 emissions shown in automotive advertisements
In addition to promoting alternative mobility, manufacturers and advertisers in the automotive sector must include in their advertisements the class of CO2 emissions of the vehicle (s) which will be discussed. This indication will correspond to the “energy label” visible at the dealership. Cars are classified by letter from A to G, from the least emitting to the most emitting carbon dioxide respectively.
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Heavy fines planned
Written on December 28, 2021 and published in Official newspaper of 29th to be integrated into the “climate and resilience” law, the implementing decrees for these new advertising obligations will come into force on 1er March 2022. In the event of a breach, manufacturers and advertisers will be liable to fines which may amount to € 50,000 per broadcast, or even € 100,000 in the event of a repeat offense. A tolerance period is foreseen since the sanctions will not fall until the 1er June 2022.
