The NGO Médecins du Monde is launching a campaign to finance access to healthcare for children around the world.
“Make a child cry”! This is the message of the latest campaign led by Doctors of the World, #MAKEACHILDCRY. Far from advocating sadism, the NGO wants to challenge the care of the youngest, while in the world, a child dies every seven seconds for lack of access to care.
Universal fear of children
To attract attention, the awareness spot plays on “childish fear of care situations”, on their “universal apprehension in the face of injections, instruments or drugs”, one can read in a press release. Crying at the doctor’s office is fortunate, the campaign’s authors reminded us. Too many children do not have the opportunity to go to doctor’s offices.
The television spot presents children in tears, received in the consultations of Médecins du Monde, and calls for donations. On the campaign website, makeachildcry.com, we find the stories of these children treated by the NGO. That of Michaela, 5, a victim of cholera in Haiti, of Sorin, who is waiting to be vaccinated to be able to enroll in school in Germany, or of Moissa, 4, “who refuses to eat afterwards. to have lived the horror in Syria ”.
4 million preventable infant deaths
Every year, nearly 4 million children around the world die from preventable diseases due to precarious living conditions. Some do not have medical coverage and are not vaccinated, or never consult for pathologies which can then worsen. Others live too far from hospitals and do not benefit from surgery. Still others have suffered trauma which plunged them into a disastrous health situation – natural disaster, war, violence …
In these contexts, “children are the most vulnerable,” recalls the association. Injured, traumatized, sometimes separated from their families, they are particularly exposed to dangers and diseases ”. It is precisely to these populations far from healthcare systems that Médecins du Monde provides assistance, in particular by making children cry.
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