To sell its star drink, the Coca firmdeploys great means. Her strategy is simple: she works to promote physical activity by claiming scientific studies that extol the benefits of sport to maintain your figure.
But two points are problematic. These are noted by The New York Times in a major survey. First, this “sponsored” work would emanate from scientists whose impartiality we can doubt. The question then arises of the collusion between the multinational and the researchers who publish studies going in the direction of the manufacturer of sodas. But in addition, these studies with controversial objectivity focus only on sport as an essential point of fight against obesity, neglecting the fundamental importance of a balanced diet.
In other words, Coca’s promotional message is as follows: sugary drinksdo not harm health from the moment you exercise. A thesis supported by a scientific guarantee more than questionable. Another information that has the merit of arousing suspicion according to the American newspaper, the Coca-Cola group is investing millions of dollars in scientific research. Does Coca finance only studies or also the salaries of researchers? Does the soda giant pay the services of scientists to make American opinion drink inaccurate health information? So many questions that fuel a debate in the United States between those who defend the good faith of Coca and those who accuse the firm of disguising scientific reality.
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