The International Automobile Federation is launching an international road safety awareness campaign, led by 13 personalities.
Pharrell Williams, Antoine Griezmann, Rafael Nadal … Thirteen personalities are united in a global road safety campaign called “3500 lives” (3500 lives), launched Friday by the International Automobile Federation (FIA). This poster campaign, whose name recalls the number of people killed on the road every day across the world, will be displayed in more than 50 countries.
Already, this Friday, a giant tarpaulin of 218 m2 was deployed on a facade of the Place de la Concorde, in order to recall the thirteen “golden rules” relating to the main causes of accidents. Among these rules: “Fasten your seat belt”, “Wear a helmet”, “Obey the speed limits”, “Take a break if you are tired”, “Do not take the road if you have been drinking” …
With the Clubs of the @fia , we are launching a global campaign for road safety # 3500LIVES – https://t.co/pVrUrtnb4r pic.twitter.com/IuP30357sx
– Automobile Club (@lautomobileclub) March 10, 2017
Hidalgo, Rosberg …
Each of these tips is carried by renowned ambassador. Besides Pharrell Williams, Griezmann and Nadal, Formula One drivers Nico Rosberg, Fernando Alonso, Felipe Massa and motoGP Marc Marquez, athletics stars Yohann Blake, Dwayne van Niekerk and Haile Gebreselassie, Paralympic champion Vanessa Low, l actress and producer Michelle Yeoh, as well as the mayor of Paris Anne Hidalgo lent their image.
Beyond raising public awareness, “governments have the primary responsibility to implement measures to achieve the UN Sustainable Development Goal (SDG) of halving the number of deaths and injuries. here 2020 ”, underlines Jean Todt, president of the FIA and special envoy of the United Nations secretary general for road safety, quoted by AFP.
“Nearly a billion people live in countries that do not adhere to the UN Road Safety Conventions,” he recalled. This campaign is accompanied by a “manifesto for safer roads” pleading in particular for an improvement of infrastructure and vehicle safety, more involvement of companies or even the strengthening of the fight against drinking and driving and excessive speed.
With more than 1.25 million people killed each year, traffic accidents have become the second leading cause of death in the world after AIDS, the first among 15-29 year olds. Every day, 500 children are killed in road accidents.
Decreasing mortality
This campaign is part of a positive dynamic for France. According to the latest road safety figures, the number of road deaths fell sharply by 22.8% in February, with 203 people killed, 60 less than in February 2016. This is the monthly report the least fatal recorded since March 2013 (200 dead).
With this clear decline, the number of deaths recorded over the last twelve months is also “on the decline” (3,430 deaths, -1%), underlines the National Interministerial Observatory of Road Safety (ONISR) in its press release. .
.