How an airline will use the metaverse

This airline will use the metaverse for its staff and customers, by deploying NFTs, among other things

We are talking about Emirates here. This airline has announced plans to launch non-fungible tokens (NFT) and metaverse experiences for its employees and customers. The launch aligns with the United Arab Emirates’ digital economy and virtual asset initiatives.

The Metaverse and an Airline

Weird combo? You would think yes, but they will do it anyway. Emirates has said that it will soon be launching non-fungible tokens (NFT) and “thrilling experiences in the metaverse.” This for both its customers and its employees. According to the society, the move aligns with progress in the UAE’s digital economy. And in the country’s virtual asset initiatives.

The airline is part of this country. In a recently released statement, the company suggested that work on the first projects is already underway. This with the “launch expected in the coming months”. The aircraft’s chairman and CEO, Sheikh Ahmed bin Saeed Al Maktoum, commented on Emirates’ NFT plans. He pointed to his company’s history of embracing advanced technologies.

Vision

Al Maktoum also shared what Emirates hopes to achieve with the launch of the NFTs. He said: We are excited about the opportunities in the digital space of the future. And make a significant investment, to develop products and services using advanced technologies that will drive revenue, brand experience and business efficiency.