Faced with the controversy, Crayola, the brand of chalk and colored pencils for children, recalled on its site that its products should not be used for makeup.
Drawing a rainbow or a unicorn on a drawing sheet is yes, but applying makeup with Crayola is no. It is in any case that the mark recalls on his website in view of the controversy aroused by beauty bloggers and other YouTubers who invite these little pencils in their makeup bags.
“Even though our products are tested and meet standards, it is strongly recommended that we do not use them to make lipstick, eyeliner or any other makeup product. They have not been created, tested and approved for this use, ”warns the brand, which has existed since 1903.
Over 10 million views on Youtube
The phenomenon, which left the United States in 2013, is increasingly popular with teenage girls in France. In their tutorials, sometimes viewed over 10 million times, you learn how to make your own lipstick or eyeliner with coconut oil. And to listen to them this makeup at a lower cost also has the advantage of having a very wide range of color. But these beauty advisers, the time of a video, especially forget to remember that the use of these pencils, however composed of wax and dye, can cause allergic reactions, acne and even eczema.
Carole Chachuat, Marketing Director of Crayola France, explained at the microphone of France Info that “they are not products for make-up, but products for children, for coloring, drawing… but not on the skin. We have no control at all about the consequences that can have the use of Crayola products as make-up. We would not like to be associated with this image of a product dangerous to health, since it is not our vocation, ”concludes the director, who intends to protect the reputation of the brand, leader in art supplies for children.
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