If you go to the App Store today, you will certainly be surprised to see the iconic apple of the company colored in red. This is obviously not an advertisement for the Reine des Reinettes but an awareness campaign carried out in partnership with the RED association for the struggle against AIDS.
Until December 7, the App Store will highlight 25 apps that have integrated specific elements, red in color and whose income generated by sales “in-app” (that is to say inside game or service) will be donated to the Global Fund to Fight AIDS. Among these selected apps, we can mention the most popular: Angry Birds, Farmville, FIFA 15 Ultimate Teams, The Sims …
In addition, on December 1, for World AIDS Day, Apple will donate a portion of the profits from its sales to the Global Fund to Fight AIDS, Tuberculosis and Malaria, a global non-profit foundation that funds programs aimed at reducing the number of infections due to these diseases.
This operation will also be implemented on November 28 on the occasion of Black Friday which is a day of sales in American stores and a day of awareness and mobilization against AIDS in the United States.
Throughout the year, Apple offers products (iPod, Ipad, iPhone …) stamped (PRODUCT) RED, a percentage of which is donated to RED. Since 2006, the American company has donated $ 75 million to the association, making Apple the largest contributor to RED’s actions.
35.3 million people with AIDS in the world
With more than 36 million since the discovery of the virus according to the WHO, HIV continues to be a major public health problem. In 2012, there were approximately 35.3 million people living with the virus.
Currently all eyes are on theEbola epidemic. But AIDS remains a much more deadly scourge in sub-Saharan Africa since this region of the world concentrates 69% of people living with HIV in the world.
There is currently no cure for HIV. On the other hand, effective treatment with antiretroviral drugs can suppress the virus and allow patients to continue to lead “almost normal” lives. In 2012, more than 9.7 million people living with HIV were on antiretroviral therapy in low- and middle-income countries thanks to campaigns by WHO and NGOs.
Read also:
– AIDS: 25% of patients are discriminated against
– AIDS: soon a vaccine thanks to crowdfunding?
– AIDS: the virus would have left Kinshasa in the 1920s
