Brushing teeth is a chore for many French people. 23% of them respect the recommendation of two daily brushings from the French Oral Health Union (Ufsbd). The average brushing time is 43 seconds instead of the two minutes advocated by Ufsbd. Faced with this observation, Benjamin Cohen, engineer from Lyon and founder of the start-up FasTeesH, thought of a less “time-consuming” solution and above all less restrictive than conventional toothbrushes. The idea came to him when he watched his little cousins barely brush their teeth. “Like all children, they had a hard time doing the right thing and didn’t want to brush their teeth for more than a minute before going to bed,” he explains to 20 minutes. After three years of development and collaboration with dentists, Benjamin Cohen and his associates are therefore releasing a model that reduces this gesture of hygiene to 10 seconds flat.
Less time, less dental plaque
The Y-brush is a device that is similar to the functioning of electric toothbrushes. With its Y-shaped brush that sits like a mouthguard. It is placed on the top teeth then the bottom. Its nylon bristles, very fine, inclined at 45 degrees, allow all teeth to be thoroughly cleaned and dental plaque removed. 15% of plaquein addition would be removed compared to a classic two-minute brushing, guarantee its inventors.
Marketing gadget or real innovation in oral hygiene ? The high-tech toothbrush has been tested for two years in vitro on a replica of a human jaw. And hundreds of volunteers have successfully tested the device.
A sign that the concept appeals to the public, the crowdfunding campaign launched on Kickstarter largely exceeded the initial objective of 21,397 euros. The envelope reached to date 55,899 euros. Available for pre-order on the Internet for 65 euros, they should be delivered from April 2019. Another model for people unable to brush their teeth should soon see the light of day according to 20 minutes.
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