After a lot of haggling, whether he does it or he doesn’t, Elon Musk now seems to be choosing eggs for his money and really going to buy Twitter (TWTR). And as we have come to expect from this visionary entrepreneur, he has big plans for this social network.
Twitter had been languishing for a while. Although it was a popular medium for ex-president Donald Trump and all kinds of other celebrities, the limit of 280 characters per tweet and other quirks made this app less popular than other social networks.
The takeover troubles after Musk expressed his interest in Twitter, however, caused the price to shoot up and down like a yo-yo. That was equally exciting for those who had invested in Twitter stocks in the hope of a takeover.
Twitter: great potential?
Yet Twitter is the place to be if you want to know the latest developments in a certain area. And the number of Twitter users is still growing. Not least because of Musk himself, who is one of the most popular twitterers.
Twitter does have a large number of celebrities. The strong point of Twitter is and remains that you are always the first to know, and you can also inform others about the latest developments. While the number of users may lag behind other platforms, Twitter is popular among the educated and intellectuals.
New app X
Now that his legal team has told him he cannot get out of the deal, he has apparently decided to make the best of it. With his new app X, he wants to follow the example of the Chinese app WeChat and also turn it into an all-in payment app, communication and social app.
Whether this will succeed and thus become the leading all-round app is of course exciting. There are many competitors. But it won’t be the first time the flamboyant entrepreneur surprises the rest of the world.