The association “Testicular Cancer Canada” features cuys, a kind of guinea pigs, to promote testicular cancer screening, in particular self-examination.
This campaign touches where it hurts … but with humor. The association “Testicular Cancer Canada” has decided to promote screening for testicular cancer via an offbeat video: we see giant guinea pigs from the Andes palpated, turned, inspected … What is the relationship between a pig? ‘India and testes? A clue: these animals are called “cuys” which are pronounced … balls.
“Huge or modest in size, bushy or well-groomed. The cuys can be of very different style and size … “The association encourages men to feel their testicles once a month, because, just like these adorable rodents,” your cuys are fragile, it is important to examine once a month to detect the slightest problem, ”we can hear in the amusing video.
The wonderful world of Cuys from DentsuBos we Vimeo.
And the video goes beyond just promoting a message, as it also delivers instructions for a good exam: “In front of a mirror, watch your cuys to see if they appear bloated. Place your fingers on your cuys with your thumb on top and exert light pressure. Roll your cuys between your thumb and fingers. This operation should not be painful. Feel the entire surface of your cuys and repeat the examination with your second cuys ”, before concluding:“ And here are the cuys in full health! “
A video that comes at the right time because a study by the charity Orchid conducted on 3,000 Britons had revealed a few months ago that 2 out of 3 respondents could not recognize the signs of testicular cancer. Learning how to spot testicular cancer early is of great interest: it can be 98% cured if caught early enough. The majority of men (85%) can be cured of it, even when the cancer migrates out of the testicles. The signs that should alert are a lump, redness or pain in one of the testicles, but also a slight pain in the lower abdomen, a feeling of heaviness in the scrotum or general fatigue.
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