1/ Can you tell us about your green commitment? How does it translate?
Corine de Farme is a brand of natural and organic cosmetics dedicated to sensitive skin. At the heart of our concerns: our commitment to our consumers to offer them the best possible quality. One of our strong commitments is to limit our impact on the environment. We are committed to improving ourselves every day because we believe in sustainable development and the need to do our job while preserving the beauty of our planet. In 2021, we are going even further in respecting nature: 100% of our packs are evolving towards eco-designed packs. From now on, our wipes are made of 100% natural and biodegradable fibers, our bottles are made of 100% natural and recyclable plastic, produced in our workshop, thus avoiding the transport of empty bottles and therefore reducing our carbon footprint. Finally, we are developing a range of solid cosmetics to meet the needs of consumers committed to the zero plastic waste approach.
2/ What are the values carried by the brand?
At Corine de Farme, we make it our mission to enable all women to take care of themselves and their families with trusted products. Our treatments, of natural or organic origin, are suitable for all skin types, even the most sensitive. We exclude controversial ingredients from our formulas and our formulas are developed under pharmaceutical control and tested under dermatological control. Entirely, made in France with love, our treatments are developed and produced in the continuity of our family tradition. And because the guarantees of naturalness and quality must be accessible to as many people as possible, our products can be found at fair prices in supermarkets. Finally, day after day, we strive to solidify our ecological commitment by developing products and packaging that are ever more respectful of the planet.
3/ You now sell a solid shampoo, what are the advantages of such a product? Is it really effective?
The solid shampoo sometimes suffers from a somewhat old-fashioned or ineffective image… yet it is a product with multiple advantages that deserves to be known!
Solid shampoos are made from a soap-free, sulphate-free and pH-neutral cleansing base, so they are much more respectful of the scalp. By using this type of product, the hydrolipidic film of the scalp is preserved. However, their use can sometimes be disturbing and unpleasant because of their texture. At Corine de Farme, to create this effective cleansing base, we use a mild surfactant, derived from plants: Sodium Cocoyl Isethionate (SCI) which offers a perfect texture. and foamy. As its name suggests, it is derived from coconut oil and creates a foam just as thick and creamy as a bottled shampoo without weighing hair down! Easy to use, very concentrated due to its unique shape, the solid shampoo avoids superfluous plastic, and ensures many washes. To nourish the hair in depth, we have added active ingredients such as organic coconut oil and vegetable oils with moisturizing power to its formula. Finally, we decided to remove sulfates from our formulas. The advantage of using a solid sulfate-free shampoo is that the hair will stay clean longer. Why? Because sulfates attack the scalp, which produces more sebum to defend itself. By removing sulfates and after a short transition period (2-3 weeks), the scalp will be healthier and you can space out shampoos. Of course, each formula is tested in an independent laboratory to validate its effectiveness before being put on the market. So why not try it?