Seniors have taken the digital turn and are increasingly connected. This is what emerges from a TNS-Sofres barometer. The survey sweeps away the received idea according to which the over 55s would be “dropped” in the face of digital advances. On the contrary, it turns out that almost two out of three seniors use the Internet “at least rarely”. A third of respondents use it frequently.
Well equipped, the over 55s say they have at least one connected device at home. They surf via the computer (63%) but also via their smartphone, for 34% of respondents. The tablet is part of the daily life of 26% of respondents.
What are these tools for? At a time when seniors say they are generally satisfied with their lives, sociability, communication and openness to others partly explain this displayed well-being. This non-isolation is illustrated in the use of connected devices: three-quarters of senior users use them as a tool to communicate with those around them.
In detail, seniors go on the Internet to find out about the news (70%), make purchases (55%) or even play on the Internet or mobile apps (35%).
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Finally, if seniors are fond of and curious about these uses of the Internet, digital still retains a worrying side: 33% of respondents say they are worried about the rise of digital.
The study was carried out face-to-face, from February 25 to 29, 2016, for Cogedim Club, with a sample of 1,096 people aged 55 and over.
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