Around March 21, biological changes in the body make it easier for us to fall in love.
- In spring, the return of luminosity naturally stimulates the body.
On the Once dating app, the beautiful days effect is felt every year, with a resurgence of activity which translates into more conversations on the chat (+20% approximately) and longer exchanges (approximately +14 %). Because it’s science that says it: biological changes in the body make us fall in love more easily in the spring.
More serotonin and less depression
Psychologists are formal: daylight has a euphoric and antidepressant effect. In the spring, when the nights get shorter and the sun is back, the brain produces more serotonin. This neurotransmitter, also called “happiness hormone” naturally boosts morale.
Release of endorphins and physical pleasure
Rising outside temperatures, lighter clothes and a few hours of exposure to the sun also release endorphins, which stimulate physical pleasure.
More sexual attractiveness thanks to pheromones
Finally, thanks to the heat produced by the sun and the skin that reveals itself, the body releases greater quantities of pheromones. Responsible for the perception of smell, they play on the sexual attractiveness of each. Spring therefore has a direct impact on the instinctive reactions that we can have in front of another person or in the face of a situation.
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