Documents show that Elon Musk has unprecedentedly high expectations of Twitter that he seems practically impossible to meet.
It is now known that Elon Musk must use cunning tricks to recoup his unprecedented investment in Twitter. But what are the expectations for the social medium? In other words, what does Musk want to achieve? Based on his investment pitch, we can conclude that Joe Rogan’s joint went straight to his brain.
Elon’s expectations from Twitter
Clearly Musk sees money in Twitter, otherwise he would not have invested the unprecedented amount. But perhaps he is a little too optimistic about the platform. Based on by the The New York Times obtained documents show that in 2028 he will be the quadruple number of users want to have and five times as much want to earn.
The current 217 million monthly active users should reach 600 million by 2025. He wants to have nearly a billion by 2028. While Twitter is still growing, this seems like one of the most over-excited expectations ever. As if the market isn’t a bit saturated by now. But no, he wants to serve one eighth of the world’s population.
Even more crazy expectations: by 2028 Elon Musk wants to reach a turnover of more than 26 billion dollars. That is now 5 billion. We have to give him a little credit on this one. Until now, Twitter was never a real commercial platform. Leave it to the richest man on earth to find a way to increase sales fivefold!
Finally, Musk wants to make a lot more money with direct subscriptions and subscriptions. Currently, Twitter earns about 90% of its revenue from advertising. That should be 55%, with the rest for subscriptions.
In short, Musk has high hopes for Twitter and tried to get investors there too. Apparently he succeeded, although it remains to be seen whether he can actually deliver on his promises for the social platform.