Vitamin A deficiency puts the health of many children around the world at risk. Each year it is estimated that between 250,000 and 500,000 children become blind due to vitamin A deficiency, often linked to a dietary imbalance and illness. In Papua New Guinea, for example, only 22% of children receive vitamin A supplementation.
Vitamin A intake is crucial for child growth and resistance to infection. The United Nations Children’s Fund (UNICEF) is committed to this fight to fill vitamin A deficiencies and prevent visual failures children.
The cosmetics brand L’Occitane supports and joins forces with the NGO in this program by offering a solidarity soap. At Shea Butter, it is wrapped in kraft paper nicely illustrated by Célestin, a young 9-year-old artist. All proceeds will be donated to UNICEF’s International Vitamin A Provision Program.
A good deed for 2018
L’Occitane participates in the program by focusing mainly on three countries whose children are particularly vulnerable to vitamin A deficiency: Bolivia, Burma and Papua New Guinea.
One solidarity soap sold (€4) is equivalent to one year’s supply of vitamin A for three children. What if to start the year you did a good deed? These soaps will be on sale from January 10, 2018 in L’Occitane stores and on loccitane.com.
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