The drama series is a success, we can confirm that. Now it has also become clear that Netflix has made a lot of money from Squid Game.
The streaming service has always been reluctant to share statistics about their programs. This is to prevent people from speculating, for example, whether a series will be canceled or not. That mystery has come to an end there. Bloomberg has pieces receive where the ‘impact value’ and ‘efficiency’ are described for the company.
Netflix makes money from Squid Game
And in those pieces, there is also the current hit series. According to Bloomberg’s latest report, the series generated $891.1 million in impact value on a budget of just $21.4 million. So for Netflix a nice profit so far and it earns a lot from Squid Game. This will only increase as more and more viewers find their way to the series.
The leaked numbers show that about 132 million people watched Squid Game for at least two minutes in the first 23 days, a record Bridgerton had set. Netflix occasionally releases similar information for certain shows, but it doesn’t disclose how many people are actually watching and for how long.
Watch time
However, according to Bloomberg, Netflix estimated that 89 percent of people who started Squid Game watched at least 75 minutes or more than one episode. And that 87 million people finished it in the first 23 days (66 percent). In total, viewers watched 1.4 billion hours of the show.
Netflix isn’t really happy with the leaked numbers. That is why the company also indicates to Bloomberg not to disclose it. So what they have done. The company’s lawyer is therefore investigating whether they will take measures.
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